Discover you style
Overview
YEAY is a new video based platform were users showcase their lifestyle and fashion.
YEAY built a community of fashion lovers who share their style with the world.
Role
UX, UI, Production
Platforms
Android, iOS, Desktop, Mobile
From green and black to vivid gradients, we gave life to YEAY by expanding the color palette and assigning a color to every function and feature in the app.
YEAY‘s users are energetic teenagers, hip with positive vibe, who always ready to show the world their latest finds. Sneakerfreakers or goth queen, we wanna see your unique style!
The home experience of the YEAY app is the discovery feed. The feed is algorithmically generated, and evolves as the user engages with the app. Users get the most relevant videos and amazing fashion from the feed with new content every session.
YEAY users wanted a way to curate videos by themes. From this need the Show feature was born, by allowing users to group videos together and invite friends to add their Show, they can really show off.
Each and every video on the app showcases products that the users wear. Using machine learning, the YEAY system identifies the product and finds it online. The link is then added to the video, where the user can purchase the product with a simple swipe and tap.
Uploading and sharing your fashion with the YEAY community is as simple and fun as if gets. Users can shoot their look, add music, apply cool filters, join a Show and celebrate their style.
YEAY got featured many times on both the App Store and the Play Store all over the world.
Thank you, Next —
